http://www.thenewspaperworks.com.au/www/xml/export.xml Latest stories and updated information. en-us mailto:admin@thenewspaperworks.com.au Copyright The Newspaperworks, AU 2010-02-01T03:17:31+10:00 hourly 1 2000-01-01T12:00+00:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=11CE54FF-9136-246C-50D5EA99CD14811F A series of advertisements ran in newspapers across the nation last week, promoting local business bankers to small businesses. 11CE54FF-9136-246C-50D5EA99CD14811F 2010-07-29T05:16:50+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=115E79E6-0059-5017-437FF951B6004509 Zuji promotes their 72 hour hotel sale by showing us the things we do in the name of saving money. 115E79E6-0059-5017-437FF951B6004509 2010-07-29T11:25:29+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=3B5B4BF2-5056-887E-A65C1A21B76FA51A Black balloons provoke a rethink on how we use everyday household appliance in terms of carbon pollution and our energy bills. 3B5B4BF2-5056-887E-A65C1A21B76FA51A 2010-07-28T09:34:33+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=1184E571-ABFB-B3DE-7D22EC8EE7236D9B Enticing newspaper ad from Arnott's gets consumers to raid their biscuit tins. 1184E571-ABFB-B3DE-7D22EC8EE7236D9B 2010-07-27T08:21:00+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=11A0310D-07C1-40DA-0E3F5396A83E1CDA The Western Australian government embarked on a new campaign to locate all pre-1980 domestic natural gas appliances for a free safety check. 11A0310D-07C1-40DA-0E3F5396A83E1CDA 2010-07-27T08:21:00+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=122E307A-E071-C22E-56CCA5E3105CF39F SBS, Coles, and Nestle capitalise on the popularity of the 2010 MasterChef television series. 122E307A-E071-C22E-56CCA5E3105CF39F 2010-07-27T08:20:59+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=1247721D-C837-459A-6246252D1295ECD8 GetUp! steps up the pressure on climate change action. 1247721D-C837-459A-6246252D1295ECD8 2010-07-27T08:20:59+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=1233ECBD-EA41-681F-F8BD81D6174928C1 More from the Bakers Delight press campaign repositioning their bread as 'real'. 1233ECBD-EA41-681F-F8BD81D6174928C1 2010-07-27T08:20:58+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=129D8FF3-0DB3-A2EA-431DBD9966A4F1C9 Commonwealth Bank puts a smile in papers. 129D8FF3-0DB3-A2EA-431DBD9966A4F1C9 2010-07-27T08:20:58+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=A5BE65C8-5056-887E-A67D852B868A4297 An ad by DDB New Zealand for the National Foundation for the Deaf has been announced as the April/May winner of the Could Be a Caxton competition. A5BE65C8-5056-887E-A67D852B868A4297 2010-07-23T12:35:11+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=8C116C9D-5056-887E-A69B5F9FB4BCA084 Harvey Nichols ?Wolves? by Y&R Dubai, United Arab Emirates. 8C116C9D-5056-887E-A69B5F9FB4BCA084 2010-07-22T05:07:56+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=ED3AB740-CC99-3230-2D5EF2363BCACDB6 Qualitative research from the NMA UK shows how topical newspaper advertising deepens engagement and offers advertisers opportunities for better targeting. ED3AB740-CC99-3230-2D5EF2363BCACDB6 2010-07-22T03:40:55+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=F7BEBA50-D076-2EE1-836E013C69BE1420 See how KMART's 'Change' press ad repositioned the retailer and contributed to brand equity, particularly in differentiation. F7BEBA50-D076-2EE1-836E013C69BE1420 2010-07-22T12:03:48+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=F3A548EE-E9F2-CDCA-FF5FEBE5899A29CB Médecins Sans Frontières uses the properties of newspapers to demonstrate how an individual's pro-activeness can mean the difference between life and death. F3A548EE-E9F2-CDCA-FF5FEBE5899A29CB 2010-07-21T04:21:09+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=F39C372E-E549-8C6D-92E116C322F58E09 The Australian Navy lures job seekers with non-standard placement. F39C372E-E549-8C6D-92E116C322F58E09 2010-07-21T04:11:45+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=F38A7D75-A371-0E77-EFC70EAC351241D5 NZ Army uses a Tetris analogy to tempt new officer recruits. F38A7D75-A371-0E77-EFC70EAC351241D5 2010-07-21T04:00:05+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=F2A08C30-C2B2-DB29-E43815959E809C0E Trident inspires Call to Action with this clever, accessible press ad that promotes their products to everyday home chefs. F2A08C30-C2B2-DB29-E43815959E809C0E 2010-07-21T11:55:25+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=EEC7A9C2-AB3F-DEC3-D110A6CFBDF43D36 See how this retailer used strategic placement, targeted creative and local newspapers to drive sales and affinity during Christmas. EEC7A9C2-AB3F-DEC3-D110A6CFBDF43D36 2010-07-21T10:35:32+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=EE9354D6-9852-CE30-0C9689E175E1B9D7 Canadian Tourism Commission invested in a re-appraisal campaign led by newspapers, generating higher than expected results and strong call to action EE9354D6-9852-CE30-0C9689E175E1B9D7 2010-07-20T05:21:10+10:00 http://www.thenewspaperworks.com.au/index.cfm?objectid=EE7AB203-A2F9-0636-B3A28F745382A560 See how Sweden used newspapers to launch Nike's global "Men vs Women" campaign. EE7AB203-A2F9-0636-B3A28F745382A560 2010-07-20T04:34:44+10:00