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Press Play is the podcast that explores the biggest issues and trends in the news media industry. We chat to industry leaders about the forces transforming the industry.

  

“Media in the post-truth era”

In an age where voters seem to value feelings over facts, what’s the way forward for news media companies and how should they make editorial decisions.


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“Episode 9: Everyone wants to change marketing without understanding it”

Marketing professor and consultant Mark Ritson is an outspoken critic of many popular ideas that fail to deliver results. In this episode of Press Play we chat about picking fights with Google, the future of marketing and what makes people watch ads.


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“Episode 8: Role of a newspaper columnist in 2016”

Rowan Dean, a columnist for both News Corp Australia and Fairfax Media, chats about his role in an age of information overload, satire and social media echo chambers.


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Episode 7: “How to grow print ad revenue by 19%”

News Corp Australia’s Community Media Agency team in Queensland grew print ad revenue by 19% last year. In this episode of Press Play, we explore the strategies used by the team, how they used data to change perceptions and how readers connect with community newspapers in the digital age.


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Episode 6: “Agency CEO with a client’s perspective:
Mark Lollback, of GroupM”

The head of Australia’s largest media agency, Mark Lollback, chats about disruption, the evolution of ROI, social media ad metrics, and the future of “misunderstood media channels” in this episode of Press Play.


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Episode 5: “When to drop print, and when to stand strong”

Two newspapers launch an impressive tablet app: one kills off its daily print edition, the other stands by its newspaper. The tale of these two approaches is told in this episode of Press Play.


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Episode 4: “Dow Jones CEO: tech, revenue and transition

Dow Jones CEO William Lewis chats about building mutually beneficial partnerships with Silicon Valley’s tech companies, the revenue model of a modern media business and transforming into a mobile-focused media business.


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Episode 3: “Hywood on the transformation of Fairfax Media

Fairfax Media has been working hard over the past couple of years reinventing itself as a digitally-focused, modern media business. The company has also signaled that it intends to move its mastheads to a digital-only publishing model.
NewsMediaWorks sits down with Fairfax Media CEO Greg Hywood to chat about the future of the company and how it has transformed.


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Episode 2: ““Fair Dealings or bust: why NZ media are boycotting Olympics accreditation”

NZME and Fairfax NZ rejected offical Olympics accreditation following a bitter rights dispute. In this episode of Press Play we explore the tension between international sporting bodies and media companies trying to protect Fair Dealings provisions.


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Episode 1: “Papers in politics: election 2013 vs 2016″

In the debut episode of Press Play, we chat to: Andrew Webster, digital editor of The Australian, Bevan Shields, Canberra bureau chief for Fairfax Media, Julian Delany, chief digital officer of NewsLifeMedia, Bryce Johns, editorial director Australian Regional Media.


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