Copy School speaker line-up announced

Young copywriters gather to learn from creative advertising professionals at Copy School November 2014.

Young copywriters gather to learn from creative advertising professionals at Copy School November 2014.

The Newspaper Works has announced a stellar line up of creative advertising and media professionals to speak at the next Copy School workshop in October.

Copy School holds several educational events a year in which Australia’s creative advertising leaders share their knowledge and experiences with young copywriters.

Speakers next month include co-founder of The Glue Society Jonathan Kneebone, editor of The Spectator Australia Rowan Dean, executive creative director of Cummins and Partners Julian Schrieber, and founder of Big Red Ted Horton.

“Our speaker line-up includes some of Australia’s top creatives, who enthusiastically give their time and experience to be mentors,” Copy School convenor Ray Black said.

“Our tutors understand the essence of creative writing and provide students with guidelines and principles they can use as they establish successful careers as copywriters.”

Other speakers are founding creative director of Eardrum Ralph van Dijk, sports journalist Will Swanton and creative consultants Mark Sharman, David Morris and Rebecca Currasco.

Young copywriters at the week-long event will be mentored in an intimate and conversational environment that is geared towards dealing with clients in a commercial setting.

Attendees will need to address to two realistic advertising assignments and present their responses at the end of the week to Big Red’s Ted Horton, the creative advertising mind behind a number of high-profile campaigns, including the Coles “Down Down” campaign.

“In the course of that one week we give the young copywriters the essence of what these senior, very talented [creative advertising professionals] have learnt,” Mr Black said.

The Newspaper Works is a long-time supporter of Copy School and provides management and logistical support to the event series following an official partnership last year.

The Newspaper Works chief executive Mark Hollands said the industry body was extremely proud of the partnership with Copy School.

“Together we deliver opportunities for the creative industry’s younger generation, and contribute to the long term support of Australian advertising creativity,” he said.

The latest Copy School workshop will be held at Fairfax’s office in Sydney and will run from October 19 to 23.

The event’s fee of $250 is tax deductible for students and is donated entirely to the Salvation Army.

Last year the Copy School donated $4250 to the Salvation Army’s Oasis Youth Support Network.

For information on enrollments please contact Kylie Hannah at kyliehannah@newsmediaworks.com.au and 02 9692 6300.

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