Alcohol Advertising: The Effectiveness of Current Regulatory Codes

Alcohol Advertising: The Effectiveness of Current Regulatory Codes

The Newspaper Works in March 2014 responded to a federal government review of the codes that regulate the advertising of alcohol. It argued that alcohol was a mature product and the public was aware of its basic characteristics. It said that the current environment of self-regulation through various State and Territory codes was sufficient protection, and the Advertising Standards Bureau should continue to be the arbiter of any complaint. Finally, it stated that should government be determined to change the current structure, then it should adopted a single, national code to replace the various codes that exist in each state and territory.

Download the response below.

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