3.8 million say they click through for product info

According to emma, 1.9 million digital news media readers say they regularly click on banner ads to find out more about a product or service – an increase of 38 percent in the last year. Similar results are found for online advertising video content, with 2 million engaging with video advertising content – up 33 per cent in the last year.

3.8 million say they'll click through

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